About Mother’s Choice
Made with Love by Alwar Foods
At Alwar Foods, we believe that real flavour comes from honesty—honest ingredients, honest methods, and honest intentions. Our journey began with one simple goal: to bring the authentic taste of homemade South Indian masalas to every kitchen.
What started as a family recipe has grown into a trusted product, loved for its aroma, purity, and powerful flavour. Today, we proudly offer our signature blend
Sambar & Multipurpose Masala — a handcrafted spice mix made using traditional roasting techniques and premium-quality ingredients.
Our Vision: The Architect of Resilient Performance
To be the leading enterprise in production of masalas and spices as per traditional methods without use of preservatives and chemicals and encourage consumption in a sustainable manner.
Our Mission: Flawless Integration and Execution
To produce every packed of masala as per traditional methods and maintain supply solely based on demand in order to maintain freshness. In doing so prepare the products without use any additives, preservatives or chemicals and rely on eco friendly packing and save the consumer from micro plastics.
About the Founders
Visionaries Behind the Taste Mother’s Choice was founded on the principle of bringing pure, home-style flavors back to every kitchen through traditional methods and uncompromising quality.
A Geethavani
A Geethavani
I am a banker turned entrepreneur. Formerly, I served as a banker in a public sector bank for more than 32 years. My brainchild, the Mother’s Choice brand, is destined to revive the traditional way of making freshly prepared sambar masala with all the requisite spices available across the Indian kitchen.
My idea is to preserve the authentic and soulful method of preparing masala, which has slowly been lost due to over-commercialisation in the modern masala industry. The present market giants have moved away from traditional practices, focusing more on mass production rather than quality and freshness.
It is our mission to move people away from unhealthy, plastic-packed masala products and bring back the essence of homemade, demand-based production without compromising quality. Through Mother’s Choice, we aim to deliver freshness, authenticity, and tradition in every blend, ensuring that every kitchen experiences the true taste of Indian spices.
Madhumitha.V
Madhumitha.V
The second generation business leader is currently pursuing Masters in a material Management in Germany. She holds Masters in Computer Science and is dedicated for the cause of sustainable and organic consumption. She has made it a mission to make the brand a successful and sustainable FMCG brand.
Our story
We took our steps into the dynamic Indian market from our traditional kitchen, based nano manufacturing unit. Inspired by the aroma of freshly roasted spices and handmade masalas. For more than 110 + years, the traditional way of making fine secret samabar masala was passed over from last four generation of our ancestors through our matrilineal lineage. The idea emerged when my mother asked the bold question regarding “why should market not deliver such high quality homemade masala” the answer, was our own venture MOTHER’S CHOICE. Our enterprise aspires to grow globally with an intention to create a unique demand based production to retain the freshness. Our mission is to keep it as a passion driven exercise rather than profit driven.
Our venture represents the traditional cooking knowledge of our mothers in every household and all the women who silently ignite life into every household. We feel the present market Behemoths in masala industry have over commercialised and moved away from the oriental and soulful way of making. Pushing the consumption without any sustainability. Never in our traditional life, Indian consumption story had to deal with so many plastics and its carcinogenic effects (cancer causing effects). Moreover, every plastic packet we throwaway not just reeks into our motherland but also into the lives of our future generation.
We have boldly done away with plastic packing towards eco-friendly and bio packing based on sugarcane Bagasse containers. We are proudly the first and only enterprise in FMCG segment to do so. The intention is to keep it organic till the terminal point – that is your kitchen. We would continue to remain close to our vision of providing quantity without compromising the quality from our home. The Mother’s Choice venture is not just a registered MSME under make in India vision but also FSSAI and GST Compliant. Currently we are focussing only one product that is Sambar cum multipurpose powder which can be used more than 6 types of South Indian dishes like chicken curry, mutton curry, fish fry, panner fry, Tamil Kara Kozambu and of course our very own Sambar.
What We Believe In
Authentic Flavor
We preserve traditional taste with a perfectly balanced blend of spices.
Pure & Natural Ingredients
Only clean, high-quality spices—no artificial colours or preservatives.
Homemade Goodness
Crafted using methods inspired by family kitchen recipes.
Eco-Friendly Packaging
Packed in safe, sustainable, BPA-free material to protect freshness.
No Preservatives
We keep our masala chemical-free for your family’s health and safety.
Small-Batch Craftsmanship
Every batch is freshly roasted and blended to maintain consistent flavour.
Premium Quality Control
Each pack undergoes strict checks for purity, hygiene, and taste.+
Made With Care
From sourcing to sealing, every step is done with passion and honesty.